Fuel Ventures Asia backs holoride’s new strategic direction.

Investment supports holoride's new B2B business model, multi-device strategy, and Asia-centric expansion.

holoride x Fuel Ventures Asia

Fuel Ventures Asia proudly announces an investment in Holoride Technologies Group Pte. Ltd., a groundbreaking pioneer in motion and geospatially aware in-car applications. This investment supports holoride’s new strategic direction to capture the B2B market, expand across multiple device platforms like smartphones, tablets, wearables, or in-vehicle infotainment systems, and drive growth within Asia’s dynamic automotive landscape.

holoride’s proprietary technology transforms real-time vehicle motion and location data into immersive in-car content experiences, elevating passenger entertainment and engagement. This capability sets holoride apart in the competitive automotive tech landscape, delivering unmatched value to automotive partners, content creators, and developers alike. The company’s pivot towards a B2B business model, multi-device compatibility, and an Asia-centric expansion strategy underscores holoride's commitment to innovation and adaptability in a rapidly evolving mobility industry.

As investors, we are thrilled to support holoride’s groundbreaking vision to transform the in-car experience. Their focus on spatial technology and their emphasis on B2B and multi-device functionality in Asia makes holoride a truly unique player in the automotive market. We believe their innovations will open new dimensions in passenger experience and deliver exceptional value to partners.

Mark Pearson, Founder of Fuel Ventures

As holoride enters Asia, we see tremendous opportunities for them to redefine the in-car experience across one of the world’s most dynamic regions. Asia's rapid adoption of advanced technologies and growing focus on enhancing mobility solutions make it the perfect environment for holoride to thrive. Their innovative approach, paired with their commitment to collaboration, will undoubtedly position them as a leader in this space.

Jing Jing Xu, Managing Director of Fuel Ventures Asia

holoride's strategic evolution, unveiled in September, has already sparked significant interest across the automotive and tech industries, drawing attention from key players eager to collaborate. By focusing on B2B solutions, holoride is unlocking new potential in immersive in-car content and applications—a market of USD 72 billion in 2024 and expected to grow to more than USD 190 billion globally in the next ten years.* holoride is solidifying its position as a transformative force in mobility. This bold direction is capturing the imagination of industry leaders and innovators ready to shape the future of in-car experiences.

We’re excited to have Fuel Ventures Asia on board as we embark on this next chapter. Their support is a strong endorsement of our strategy to redefine the in-car experience. Together, we’re committed to leveraging spatially aware applications and multi-device solutions to elevate passenger experiences, especially as we deepen our focus on the Asian market.

Nils Wollny, Co-Founder and CEO of holoride

About Fuel Ventures Asia

Fuel Ventures is a leading UK-based early and growth-stage investor, founded in 2014 by Mark Pearson. With over 180 portfolio companies, Fuel Ventures combines deep industry expertise with a rigorous selection process, reviewing 6,000+ startups annually. In 2023, Fuel Ventures launched the Fuel Ventures Asia Technology Incubation Center in Singapore, bringing top European tech companies into Asia. Fuel Ventures Asia was recognized with the "Most Influential British Company in Singapore" award from the British Chamber. Recognized by the Singapore Economic Development Board and National University of Singapore (NUS), it has since collaborated with NUS to integrate its projects into their MBA program, enhancing Fuel Ventures’ influence and impact in the region.


About holoride

holoride merges advanced technology, including spatial computing and artificial intelligence, with real-time data from moving vehicles to implement the next generation of passenger experiences. Providing partners with a comprehensive software suite to develop and deploy applications for their passengers, holoride transforms idle transit time into a commercial opportunity. The impact of holoride is further enhanced by the RIDE token, which enables unique reward systems and data-based business cases for holoride customers.

Recognized globally, holoride has earned accolades such as “Best of CES” titles from Tom’s Guide, CNET, and SlashGear (2019), the SXSW “Best in Show” award (2021), and CES Innovation Awards Honoree (2023). TIME Magazine named holoride one of the “100 Best Inventions of 2019,” and Forbes highlighted it among the “100 Most Consumer-Centric Companies of 2022.”

* Source: Towards Automotive, 2024; https://www.towardsautomotive.com/insights/in-vehicle-apps-market-sizing