holoride joins Qualcomm XR Enterprise Program

We’re super excited and proud to share that we’re joining the Qualcomm XR Enterprise Program. Another important milestone in bringing the future one step closer and our endeavor to change in-car entertainment.

Learning from a pioneer

Qualcomm Technologies, Inc. is a pioneer and leading the way for a new era of technology. The San Diego based powerhouse offers within its Qualcomm Advantage Network XR technology leaders resources and encourages growth through joint planning and business development across many industries, including: manufacturing, energy, healthcare aerospace, education, insurance, retail, transportation and architecture, engineering, and construction (AEC).

“holoride is extremely proud to have entered the Qualcomm XEP, as Qualcomm Technologies is a critical player in understanding what is necessary to ensure holoride readiness for both headsets and vehicles,” said Marcus Kuehne, CXO, and co-founder of holoride, who handles partnerships for the company. “Most consumers feel as though their time in the car is currently wasted. Our mission is to change that with XR technology that provides passengers a way to be entertained, to learn, and to even be more productive while getting from A to B. Our collaboration with Qualcomm Technologies has the potential to become the catalyst for headsets by adding vehicles as another use case. This is of major importance for holoride and will also strengthen our relationships with key industries.”

Bringing Automotive Expertise to the Table

With years of experience and expertise in the automotive industry, holoride will add important know-how to the program. Our proprietary technology enables XR content to connect to car data, giving automotive passengers an experience that opens a new layer of immersion and entertainment.

“In today’s landscape, there are many industries that need XR technology to improve the lives of all consumers. Transportation is towards the top of that list,” said Brian Vogelsang, senior director of product management, Qualcomm Technologies, Inc. “We are excited to have holoride join the Qualcomm XEP as a company who is dedicated to using XR technology to transform the way we look at our commutes and making the passenger journey immersive and enjoyable.”

What’s Next?

Well, we can’t wait to get going and connect with the various AR & VR companies that have joined this program. And, of course, to speak and work with the Qualcomm team. Stay tuned for further updates.