holoride and maxdome bring immersive video streaming to the car with holoride cinema

holoride, a pioneer in the field of in-car entertainment, has partnered with videociety and its maxdome brand to release holoride cinema. The new app will allow passengers that use holoride’s unique motion-synchronized in-car entertainment platform to stream content from maxdome, one of the leading national streaming providers in the DACH region.

holoride subscribers who use the app will see their streaming selections broadcast on a massive virtual screen that is surrounded on all sides by a digital environment that shifts and transforms in sync with the movements of the real-world vehicle. With holoride cinema, passengers will be able to watch the best movies and TV series’ around during any car ride, with the motion-synced digital landscape helping to reduce or even eliminate the impacts of motion sickness.

The entertainment and media industry is developing at a rapid pace. According to a recent study by the consulting firm PwC, young consumers with an affinity for digital media are becoming more and more important, and their interest is increasingly oriented toward mobile forms of entertainment. holoride is continuously working to grow its content library with options that offer a broad selection of different entertainment options to all users.

The next milestone for in-car entertainment

This new partnership with videociety/maxdome represents a big step for holoride toward a more diversified content library. The new holoride cinema app expands the virtual entertainment offering for users with a wide selection of movies and series that passengers can stream during their car ride. Maxdome’s extensive video-on-demand library is one of the largest streaming portals in the DACH region, with more than 11,000 films, including the latest blockbusters and 100-plus 3D films, and 4,700 series available to be experienced at any time in virtual reality.

The holoride cinema app allows users to choose between three different screen sizes: 13-foot, 16-foot, and 20-foot. The virtual distance to the screen is about 18 feet. Additional customization options allow users to choose between a curved or a flat screen as well as four different positions for the screen height. Content selections are made via eye tracking and the controller that comes with the VR goggles. Initially, three themed ambient backgrounds are available, and those can be further personalized with different colors and brightness level.

An exceptional entertainment experience for every car ride

"We are really excited to take our immersive in-car entertainment offering to the next level," says holoride CEO Nils Wollny. "With maxdome as a strong partner offering one of the largest movie and series catalog for VoD in the DACH region, we are launching the world's largest in-car screen – and unlocking the capability to turn every car ride into an extraordinary cinematic experience."

Hans D. Henseleit, Managing Director of videociety GmbH, added: "holoride is the smart way to experience entertainment ‘on the go,’ which we are further enriching with our extensive maxdome content. With holoride and videociety, two passionate tech companies are joining forces to make being on the go a real entertainment experience, and the car a second living room."

As a pioneer in the field of in-car entertainment, holoride embraces the fundamental goal of making passengers' travel time more valuable. With the development of the holoride cinema App, the company once again takes a big step closer to that goal.

About the videociety and maxdome brands

The Splendid subsidiary videociety GmbH offers business customers from various industries VoD platform solutions with comprehensive services for their end customers. The range of services includes content, development, operation and portal management. In addition, videociety GmbH is the operator of its own transactional streaming platform maxdome (https://store.maxdome.de/).

About Splendid

The Splendid Group is a medium-sized, integrated media group operating primarily in German-speaking Europe and the Benelux countries. The Group markets and produces films and entertainment programs in cinema, home entertainment and TV/SVoD and provides extensive services for the film and TV industry with a focus on digitization and dubbing.

About holoride

holoride is an entirely new media paradigm that combines the immersive and limitless potential of virtual reality and real-time data from in-motion vehicles to create a more exciting and comfortable experience for passengers. Founded by Nils Wollny, Marcus Kuehne, and Daniel Profendiner in Munich, Germany in 2018, and with a minority stakeholder in Audi, holoride raised €10 million in its Series A funding round led by Terranet AB, earning the company a €30 million valuation, by April 2021. Also that year, holoride received the prestigious Best in Show award at SXSW Pitch after winning in the Entertainment, Gaming, & Content category. It has been hailed “Best of CES 2019” by Tom’s Guide, CNET, and SlashGear, recognized as one of the “100 Best Inventions of 2019” by TIME Magazine, and as one of the “100 Most Consumer-Centric Companies of 2022” by Forbes.